Google Adsense advertisement network has always fascinated every
blogger and website owner. From the time a blogger begins blogging, he will
look up to Google’s permission to place adsense code on his site. However, it
is never easy. As a blog owner, myself, I have experienced extreme difficulties
to get adsense code. It is important to understand why Google reject websites
and do not grant adsense membership. There are very few who make the cut in the
first place. Website owners get clueless as why they have been rejected on and
on, even after applying for more than couple of times.
They fail to understand the criteria set by Google. I have
also failed to understand the Google’s way of choosing sites for granting Adsense
membership. Though, to get the full list of criteria Google has outlined for
site owners, they should go to the main
terms and conditions page. Here is the list of few important factors Google
considers before granting Adsense membership.
- Have your own domain
The first and the most important is to have own domain name.
A website owner cannot expect to receive Adsense code just on the basis of a BlogSpot
domain. He should buy a domain and then he has a chance to impress Google.
- Do not copy content
Apart from having your own domain, you must also structure
your site according to the terms and conditions, which Google had set for sites
that want Adsense membership. A site cannot copy content from other sites. There
is no harm in getting ideas from other sites, but copying content will be
disastrous for any site owner. Google considers this act as a spam, and will
punish sites for copying contents. If you want Adsense membership, delete the
copied content from your site, and never try to do that in future.
- Don’t post excessive links on your site’s pages
Excessive links was never recommended by Google, but still,
site owners always post excessive number of links to help other content pages
on their site. They will extensively create back links for other content pages,
which Google forbids.
- A site should not have traffic from banned sources
There are many sites that pay to get traffic. Traffic
sources from paid traffic programs are not entertained. There are many of these
sites that sell their service, and try to woo site owners. Such kind of traffic
will definitely harm site owner’s chances of receiving Adsense membership.
These are some of the basic criteria that Google expects
sites to follow. But following these guidelines doesn’t necessarily guarantee
an Adsense membership. Adsense belongs to Google and the firm grants membership
after carefully reviewing the site’s history and behaviour.
Adsense facts
Once you get Adsense, the real run begins. There are all
sorts of queries that a site owner had to find the answers for. Where should I
put the advertisement code? Where will I get more revenue? Which keywords
should I target more? There are a number of questions that puzzles a site
owner.
Adsense is a tricky game. You learn out of trial and error
method. It is important to commit errors, and that is how a person understands
the use of installing Adsense code. But more than the installation, a site
owner should learn to target keywords in order to earn from it.
How to improve your
chances of earning through Adsense
- Target keywords
There is no point in writing content, without targeting
particular set of keywords. Google advertisements are placed according to how
the keywords are structured in the article. Some keywords are high paying
keywords, while some do not pay that well. A site owner should never believe
that by targeting high paying keywords, he will be able to increase his
website’s or his blog’s revenue. High paying Google advertisement blocks are
placed on sites with high PR rank. Low PR ranks sites, generally do not get
opportunities to host high paying advertisements.
One should understand that high page rank sites are more
likely to earn greater revenue. Therefore,
if you are looking forward to earn big out of your site, increase your site’s
PR.
- Placement of Adsense blocks
The best place to install the ad code is just below the content
title. Ads below the content title are most likely to be seen, and the chances
are that the ads on your site might receive a click. But placement alone will
not guarantee a click. It is also dependent on how ads are customised.
Many site owners do not give significance to the colour of a
link, or the text of the ads. Always try and have advertisement blocks with
texts fonts and colour similar to the content. Though, it will not mean that by
doing so, clicks will be guaranteed. At least, there are chances that visitors
will not get distracted and look at the blocks as part of the content. Contrasting
advertisement blocks will often take visitors away from the ad.
How good Adsense is in compared to other advertisement
networks
Google Adsense is simply the best, especially when you talk
of contextual ads. There are very few CPC network that pay as highly as Google Advertisement
network. The closest that comes to Adsense is Chitika ads.
Chitika ads
The biggest drawback associated with Chitika ads is the fact
they pay good value for traffic, which comes only from US and Canada. Though,
after the arrival of Chitika Select ads, things have changed, and other countries
have also been included. Still, primary ads are shown only to traffic from US
and Canada. It is for this reason many sites have witnessed low income. Sites
that have huge traffic from US and Canada will experience high value ads. They
will find high value for each click. However, it is not possible for everyone
to get targeted traffic from select countries.
Therefore, Google Adsense is a preferred option for many
sites that has traffic from countries other than US and Canada.
CPM ad network
CPM ad network is relatively different from a contextual ad
network. A CPM ad network requires a site to have greater number of visitors to
increase the revenue, with contextual CPC ad network, it is not dependent on
the number of traffic, but the revenue is generated because of a click.
Google Adsense
It takes a lot of hard work to earn out of a site. Many site
owners believe that placing Adsense code will lead to higher income from a
site. They start believing that Adsense will work up a miracle, but in reality,
things are different. There is a combination of things that leads to a click. Content
and its uniqueness, coupled with quality of a content, and the ranking of a
content on a search engine, along with the page rank of a site determines,
whether a site will get success with Google Adsense.
Even after you fulfil all the above criteria, there are
still things to do. A site will need new and fresh content every day, or a week,
to let search engines update your site and throw them on the top pages of a search
site.
The final warning: Don’t click on your own ad. Google is very
strict with own clicks. It might lead to termination of your Adsense account.
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