Pepsico has made arrangements to launch new products in the first half of the year 2022. It plans to come out with new snacks and drink products. The company has announced a new joint venture with beyond meat called PLANeT partnership, and the new firm will look to cater in the food segment.
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The decision by Pepsico to enter the new segment is not surprising, considering that the company has enough expertise in the field and will look to take advantage in the thriving food business.
In addition to the new partnership, the company has also introduced Pep+, which is a new operational initiative in order to modify its ingredient usage, and also to reduce its dependence on plastic.
Beyond’s partnership with Pepsi will certainly help to cement its place in the food business category. The company, Beyond Meat, though relatively new, is certainly one of the best producers of meat substitutes, and that could well further enhance Pepsi’s brand image in the food industry.
Pepsico’s new engagement called Pep+ is another step towards modifying its ingredients, such as reduction in sodium and added sugar in its products.
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